My Why

Why I became a Personal Finance Coach

Before becoming a Personal Finance Coach, I worked for over a decade as an office professional. A common theme I observed towards the end of each month, when payday was approaching, was how relieved many of my colleagues would feel as their funds had all but been depleted. Upon investigation, I learned that this situation is far from rare: as much as 70% of the country’s workforce are living paycheck to paycheck.

It’s in my nature to help and I knew I had to do something. I desperately wanted to show people my simple and effective strategies to better manage your money, allowing you to avoid the stress resulting from money mismanagement while feeling secure about your financial future at the same time. But who wants to receive unsolicited advice on their personal finances?

I understood that seeking help with personal finances is something people have to come round to on their own terms. When would-be clients have concluded that ‘there must be a better way to do this’ and have arrived at the point where they’re open and determined to turn their financial situation around, then I can step in to provide effective guidance and education that brings both immediate and long-term benefits.

I find it truly rewarding to help individuals who work hard but live in a system where we’re never taught real-world finances in schools and rarely by our parents, who received little financial education themselves.

Like many others, I also received no financial education in school or at home and I’ve had to figure it all out for myself. And, like everyone, I’ve made my own mistakes along the way. These temporary setbacks have helped me to grow and even helped to further fuel my passion for understanding personal finance and the psychology around modern spending habits. You can rest assured that I provide non-critical and non-judgemental coaching as I’ve made my own mistakes; I’ve been there and done that too!

I’m here to help you on your journey. Begin working with me today to improve your financial wellbeing.